Global Membership Association – Digital Rebrand & AMS Integration
Overview
A long-standing international membership organization needed to modernize its digital presence. Their existing website relied heavily on PDF content, lacked SEO visibility, and offered a frustrating experience for members navigating content or accessing member-only tools and benefits.
Challenge
– Reliance on PDF-based publications with no on-page content.
– Limited organic search visibility.
– Disconnected member experience with no centralized login.
– Outdated site architecture and visual identity
Results
– 50% increase in organic search traffic within 6 months
– Full AMS integration with secure SSO functionality
– Drastically improved content discoverability and user navigation
– Centralized partner coordination for a smooth launch
Solution
Stitch and Snare served as the lead facilitator and project owner in a multi-vendor collaboration. We managed a full website rebrand and rebuild, migrating legacy PDF content into SEO-optimized web pages. The project included the integration of an Association Management System (AMS), enabling seamless Single Sign-On (SSO) for thousands of members, along with a modernized user experience across the board.
Key Services Provided
– Project Management
– Website Rebuild
– UX & Content Structure
– SEO Strategy
– AMS + SSO Integration
– Multi-vendor Coordination
